Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. Award-winning and phenomenally successful, Ubisoft is continually recognized for its innovation and responding to its customers’ voracious appetite for gaming content.
Selling its gaming products and services to an increasingly global digital audience meant that Ubisoft needed to comply with a growing number of different tax obligations and liabilities in all the countries its customers make purchases from. As sales of Ubisoft’s subscription model surged and its customer-base continued to expand into new international territories, indirect tax management was becoming increasingly time consuming.
A crucial requirement for Ubisoft was also to create a seamless experience for the customer at all stages of the purchasing journey. Ubisoft’s tax collection and remittance process was tracked and managed via multiple systems alongside Excel spreadsheets - an approach that had worked effectively for a long time. But as the volume of international transactions increased, it was clear the existing system was going to become more labour intensive and an automated system needed to be implemented.
With each new country entered, each new threshold reached in different territories and compliance requirements in existing regions constantly changing, the finance team’s valuable time was being eaten up by manual tax management processes.
Ubisoft recognized that managing these additional tax complications manually was not efficient. Françoise Thomas, Accounting Director, Ubisoft explains: “The games industry is booming and to continue to give our customers the very best experience we need to evolve our offering to meet their needs”.
“Our new subscription model and success introducing our brand into new territories meant that our existing manual processes needed to be updated to efficiently manage future growth and business models. It was clear that we needed to find a way to streamline and automate indirect tax calculations and compliance on all sales.”