2021 Benchmark Report of SAP S/4HANA Migrations
Get the SAPinsider 2021 SAP S/4HANA migration benchmark report.
Read Time 59 Mins
Business buyers are increasingly demanding the same seamless digital customer experience (CX) that they’ve come to expect in their consumer lives. Some B2B companies struggle to deliver it.
These organizations face CX challenges that B2C operations don’t, including additional regulatory scrutiny and more complex transactions. But the payoffs from enhancing the purchasing experience can be impressive, according to a new e-book, Unlocking the Secrets to an Outstanding Commerce Operation, from Vertex and Salesforce. McKinsey research cited in the e-book indicates that companies that embed digital sales into their go-to-market model achieve five times faster revenue growth compared with previous levels, 30% higher acquisition efficiency, and cost reductions of 40% to 60% within sales.
So how can companies deliver the e-commerce experience that B2B customers are looking for? By providing:
The e-book also delves into some of the technologies for providing an exceptional digital customer experience, which I’ll cover in another post.
Vertex is a proud partner of Salesforce, the world's #1 CRM platform used by over 150,000 companies to help grow business and strengthen customer relationships.
Explore Now