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Did you know that 93 percent of business-to-business buyers prefer to purchase online, with self-serve information, direct from vendors? In today’s crowded B2B marketplace, buyers demand an easy, intuitive online buying and account management experience that’s so good it feels like B2C. And if you can’t meet these demands, your competitors will.
In this e-book, Vertex, Guidance, and Magento come together to help merchants understand the B2B e-commerce landscape and how this will impact their companies long-term strategy.
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