Why Direct-To-Consumer Sales Require Integrated E-commerce Tools

The Direct-to-Consumer (DTC) revolution has increased the complexity of the traditional commerce tech stack, requiring more integrated tools than ever before.

Adopting or expanding a DTC channel takes companies into a new territory. One area that not all businesses are prepared for is the difference in calculating and reporting sales and use tax.

Tax calculation is a key decision point when setting up these channels. Basic e-commerce platforms may employ rate tables for sales and use tax calculation, but they can quickly become outdated, and some of these platforms limit access to automated solutions. We partnered with Salesforce and Grant Thornton on this white paper to discuss:

• The background behind the DTC revolution
• How retailers can directly integrate with an expertly managed third-party tax solution to manage complexities and produce timely tax calculations
• How to ensure a DTC rollout meets its goals
• How to choose the right partners for a DTC roll-out