Area V.P. Client Relationship Development
Penny Vennerholm is Area Vice President of Client Relationship Development in North America. With more than 20 years at Vertex, she has held a variety of business and client leadership roles. Penny’s experience with tax executives as well as Vertex software and service solutions gives her a valuable perspective to bring to clients.
In her current role, Penny leads the Sales and Account Management function. She provides leadership and oversight of all sales operations specific to the growth of Vertex’s market share in North America. In addition, she is responsible for the management of executive client relationships across the region including supporting the company’s alliances and partners.
Penny is integral to bringing to life the company's core value of "customer intimacy" by connecting customers with Vertex expertise and support. Her strategic approach to client opportunity and account management continues to advance the Vertex brand, strengthen key customer relationships and excel business development.
Prior to joining Vertex in 1992, Penny worked with IBM new business clients to implement financial, distribution and manufacturing systems.