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Expedia, JAFRA Cosmetics, Rooms To Go, Starbucks and ULINE Recognized at Annual Exchange Conference

We were honored to recognize five companies for technology innovation at our annual Vertex Exchange Conference held in Orlando this week. The conference, attended by more than 600 tax colleagues, included Innovation Awards presented to: Expedia, Inc. JAFRA Cosmetics International, Rooms To Go, Starbucks and ULINE.

The Corporate Tax Innovation Awards honor tax technology clients that leverage software and services from Vertex to solve complex business challenges.

Vertex Exchange is our annual conference for corporate tax and technology where the industry’s leading tax and technology experts go to learn, share innovative ideas, and network. This year’s winners represent world-class leadership and best practices for corporate tax technology, while tying into this year's theme "A Whole New World for Tax."

This year we debuted a People's Choice award where Exchange attendees voted for their favorite innovation. Attendees selected Starbucks for their innovation with the Vertex Enterprise Tax Performance Engine.

Again, congratulations to all of this year's Innovation Award winners: Expedia, JAFRA, Rooms To Go, Starbucks and ULINE!

Please remember that the Tax Matters provides information for educational purposes, not specific tax or legal advice. Always consult a qualified tax or legal advisor before taking any action based on this information.


About this Contributor

Peggi Rockefeller Headshot
Peggi Rockefeller
Chief Tax Officer - Transaction Tax

Peggi Rockefeller is the Chief Tax Officer-Transaction Tax for Vertex, Inc. In her role she provides insight and thought leadership around tax department operations, U.S. indirect tax regulations and policies and emerging tax trends. Peggi has over 25-years experience in sales and use, Canadian VAT, property, motor fuel and other indirect taxes. Prior to joining Vertex, Peggi was the Director of Indirect Tax for fortune 500 global conglomerate, ABB, Inc. Peggi has a B.S. in Accounting and Computer Science from The College of New Jersey and is a graduate of the IMD Finance and Business Control program. She speaks at various tax industry events including COST, IPT and Telestrategies and is the founder of the Philadelphia Women's Tax Network.

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