Four Ways Marketplaces Can Use Tax Calculation as a Differentiator

Vertex’s Niall Kiernan highlights four potential game-changers for marketplaces that want to get a grip of their tax calculation.

Laptop user - Vertex Tax Software

Online sellers have an increasing amount of choice over the marketplace they decide to use. Amazon, Walmart, eBay, Wayfair, Mercado, Etsy, Alibaba, Bonanza, Zalando - the list goes on.

As a result, you may be investing a great deal of time and effort as a marketplace into attracting those sellers. You may be focusing on making your platform look attractive with a great design and UI. You may be spending a huge amount of budget on ad spend or experimenting with different marketing channels to see which are the most effective in attracting sellers to your site.

Yet, there is another aspect that is likely to have even more influence over sellers. It’s an area marketplaces often overlook - tax calculation.

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