Three Tax Administration Trends from the IOTA General Assembly

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The Intra-European Organization of Tax Administration’s (IOTA) 30th General Assembly conference brought together tax authorities, international organizations, industry groups, and technology providers to discuss the future of tax administration. This year's event in Budapest featured attendees from organizations including the Organization for Economic Co-operation and Development (OECD), International Monetary Fund (IMF), United Nations (UN), and tax administrations across Europe. Conversations centered on one dominant theme: how technology, AI in particular, is reshaping compliance, service delivery, and tax administration modernization. Beyond the discussions on tax administration modernization, the conference surfaced several trends that tax leaders should be watching closely. Here are three takeaways that stood out: 

  1. Tax authorities are accelerating their AI journey: AI was the core theme throughout the conference. Tax authorities discussed applications ranging from compliance monitoring and risk management to fraud detection, audit selection, and taxpayer services. What was particularly notable was the similarity between the challenges tax authorities and taxpayers are working through. Conversations frequently touched on governance, workforce readiness, training, adoption, and responsible use of AI. These are many of the same considerations companies face as they evaluate how to incorporate AI into their own tax and finance functions. The result is a tax environment where governments and businesses are increasingly leveraging similar technologies to improve efficiency, decision-making, and compliance outcomes.
  2. The shift toward proactive compliance continues: Another clear theme was the move toward earlier visibility into tax data and compliance activity. Discussions highlighted growing interest in real-time reporting, continuous controls, and more targeted interventions that help tax authorities identify and resolve potential issues sooner. For businesses, this trend reinforces the importance of treating compliance as an ongoing process rather than a point-in-time exercise. As digital reporting requirements expand and expectations evolve, organizations will benefit from processes and technologies that support timely reporting, stronger controls, and greater transparency across transactions.
  3. Data remains the foundation: While AI dominated many conversations, discussions consistently returned to a more fundamental requirement: data. Tax authorities repeatedly identified data quality, accessibility, and governance as critical enablers of modernization efforts and AI adoption. That message applies equally to taxpayers. Advanced technology can help automate processes and generate insights, but reliable outcomes depend on trusted information. Organizations looking to expand their use of AI should view data readiness as a prerequisite, not a parallel initiative.

Across all three themes, one message remained consistent: data sits at the center of modernization efforts. Discussions on AI adoption, proactive compliance, and digital transformation repeatedly pointed to the importance of accessible, trustworthy, and well-governed information. Tax authorities view data as a foundational requirement for achieving their modernization goals, and taxpayers face a similar imperative as they prepare for the next phase of digital tax administration. 

The conversations in Budapest reflected a global tax ecosystem focused on improving compliance, increasing efficiency, and making better use of technology. Organizations that invest in strong data foundations, sound governance practices tax automation and deep tax expertise will be best positioned as these trends continue to evolve.

Blog Authors

Chris Hall

Chris Hall

Senior Tax Officer, Chief Strategy Office

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Chris Hall is the Senior Tax Officer in the Chief Strategy Office at Vertex, with a focus is on global taxes and compliance. Prior to Vertex, Chris served as Managing Director for Global Indirect Tax Strategy at Ford Motor Company from 2017 and served in multiple leadership roles in North America and Europe since joining Ford in 2001. Between 1988 and 2001, Chris worked for General Electric Company, running GE’s shared services tax organization in his last role there.

Chris has been responsible for all aspects of indirect tax including compliance, audits, controversy, planning, legislation and leading systems automation projects for centralized tax determination and reporting processes using Vertex and other platforms.

He holds a B.S. in Finance from Florida Tech and an MBA from University of South Florida, is a Certified Member of the Institute or Professionals in Taxation (IPT) and was a Certified Management Accountant and a member in good standing with the Institute of Management Accountants from 1993 to 2013. 

George L. Salis, Principal Economist and Tax Policy Advisor at Vertex Inc.  Vertex's Chief Tax Office (CTO) provides insight regarding the impact of tax regulations, policy, enforcement, and emerging technology trends on global tax department operations.

George L. Salis

Chief Economist and Senior Tax Policy Director

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George L. Salis is Chief Economist and Senior Tax Policy Director. As an economist, lawyer, author, and tax professional, he brings over 29 years of experience in international taxation and trade compliance, tax planning and controversy, fiscal regulation, and tax economics consulting. At Vertex, he analyzes economic and fiscal policy trends, tax and trade regulations, and global legislative developments. He also monitors rapid changes in tax laws and policies that affect businesses, intergovernmental organizations, and tax administrations worldwide.

George holds an Advanced Certificate in EU Law from the Academy of European Law at the European University Institute in Florence, and an Executive Certificate in Economic Development from the Harvard Kennedy School. He also serves as an adjunct professor of graduate tax law and Transfer Pricing at Texas A&M University Law School.

George received his BSc in economics and political science, an LLB (Honours), an MA in legal and ethical studies, and an LLM (Honours) in international tax law. He also holds the PhD in international law and economic policy, and the SJD in Taxation from The University of Florida, Levin College of Law. George is a Certified Business Economist (CBE- NABE).

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