Click to Confidence: Elevating AI-Powered Ecommerce Experience and Scale with Shopify, Microsoft & Vertex

Customer expectations for e‑commerce continue to rise. Buyers expect transparent pricing, seamless checkout, and consistent, personalized experiences across channels—while businesses contend with increasing operational and tax complexity behind the scenes. Without intelligent automation, disconnected systems, manual processes, and inconsistent tax handling can quickly undermine customer trust and limit growth.  
 
We’ll explore how AI‑driven insights and automation help connect front‑end commerce, back‑office operations, and indirect tax compliance to reduce friction across the order‑to‑cash lifecycle while enabling faster, more confident decision‑making.  

Rather than focusing solely on technology components, this session highlights how AI embedded across integrated commerce platforms improves visibility, supports omnichannel and cross‑border selling, and helps teams proactively manage complexity. You’ll gain practical insights into how commerce, IT, finance, and tax teams can collaborate using intelligent tools to enhance customer experience, streamline operations, and build an e‑commerce environment designed to scale—without introducing unnecessary risk.  

Learning Objectives:  

• Identify common operational and customer experience challenges caused by disconnected e‑commerce, ERP, and tax systems
• Explain how integrated commerce and tax automation support scalability across channels and geographies  
• Evaluate strategies for reducing friction and improving transparency across the order‑to‑cash process  
• Apply best practices for designing a future‑ready e‑commerce ecosystem that balances growth, agility, and compliance