If one thing is certain about tech bubbles, it’s that they can easily burst. Currently it is the global software as a service (SaaS) market’s turn to face this challenge. Despite immense growth during COVID, when businesses’ reliance on ‘available anywhere’ technology exploded, a potential recession and other market factors leave SaaS businesses scrutinising the ability of their operations to survive.
Factors such as a saturated market and challenging economic headwinds are threatening to bring an end to the SaaS ‘sugar rush’. Niall Kiernan of Vertex considers how businesses in this sector can prepare.