Vertex, Inc., the leading provider of corporate enterprise tax solutions worldwide, unveiled a refreshed corporate logo on the first day of the U.S. Open Golf Championship. With over 30 years of expertise in the tax and technology industry, the global tax software provider redesigned the logo to support its growth initiatives and reflect its innovative and collaborative culture.
“Vertex is committed to unleashing the strategic potential of Corporate Tax worldwide,” said Jeff Westphal, President and CEO of Vertex. “We recently launched Vertex Enterprise, a suite of global tax management solutions, and have received an enthusiastic response from leaders in our industry.”
Vertex Enterprise is an entirely new software platform that is flexible and open to any vendor's tax software application.The software is built from the ground up specifically for the needs of Corporate Tax departments. It provides the data management and reporting capability the global tax executive needs, in a flexible, user-friendly system.
In addition to building new solutions to accommodate the global marketplace, Vertex is expanding its presence to better serve a growing client network. The company recently expanded its headquarters in suburban Philadelphia and established offices and research arms in the UK, Brazil, India, and Finland.
The new logo retains the heritage of Vertex yet suggests something new, exciting and different, and stands out from other marks being used in the industry.The logo is designed to deliver a bolder,more refined image of Vertex that preserves the company’s core attributes of quality, innovation, dependability and trust.
“Vertex has a strong brand and is well known in our marketplace so we definitely are building upon our strengths which come from serving corporate tax departments with quality solutions and services for more than three decades,” said Alex Smith, VP Communications and Public Affairs. “We are looking to expand our footprint and our new logo provides a bolder, more sophisticated statement to the customers, partners and markets we serve worldwide.”
Vertex provides corporate tax software to some of the biggest companies in the world, and continues to adapt and develop innovative solutions to serve them. The new visual identity balances Vertex’s focus on the core attributes of innovation, reliability/dependability, and trustworthiness, emphasizing that Vertex is vital and solid.
Vertex will transition the new logo into all company materials in a phased approach throughout 2013.
Since 1978, Vertex, Inc., has been a leading provider of tax technology and services, enabling companies of all sizes to realize the full strategic potential of the tax function by automating and integrating tax processes, while leveraging advanced and predictive analytics of tax data. Vertex provides cloud-based and on-premise solutions that can be tailored to specific industries for every major line of tax, including income, sales and consumer use, value added and payroll. Headquartered in Pennsylvania, and with offices worldwide, Vertex is a privately held company that employs over 900 professionals and serves companies across the globe.