Global Expansion – A New World of Challenges for Retailers
Globalisation’s onward march continues as retailers seek new markets, especially in emerging economies with rapidly growing populations of middle-class consumers. This quest also leads to relationships with new trading partners as well as new acquisitions. Retail experts expect this trend to continue as retailers enter more and more markets, but what are the challenges involved in taking a brand onto a global stage?
Watch the webcast below to begin exploring the new world of challenges for retailers.
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