Alex Smith
Vice President, Communications and Public Affairs
Alex joined Vertex in 1992 and since 2000 has been a member of Vertex's executive management team. He serves as Vice President of Communications and Public Affairs, providing leadership to the areas of branding, marketing communications, corporate communications, as well as government and community relations. Alex oversees the CPA team plus an advertising agency, two PR firms (US/UK based), a government affairs office in Washington, and a pool of freelance writers and communications professionals.
In addition, Alex serves as the steward for the Vertex Structure and Design Team, charged with developing the high level organizational structure and process to enable Vertex's business direction. Alex is also an active member in the areas of business strategy development, as well as corporate policy and governance as part of Vertex's executive management team
Prior to joining Vertex, Alex worked in public relations and journalism, winning multiple Virginia Press Association Awards and the prestigious SJ Talucci Total Quality Leadership Award sponsored by Rohm and Haas. He recently received Journal of Accountancy's Ad Q Advertising Award and a Rebrand 100 Award for leading Vertex's rebranding effort in 2004.
Alex holds a BA from Roanoke College, and when not at the office, participates on several Boards, including the Chester County Economic Development Council.
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